With a new logo, a new design, new app names – the whole package. In the we are adidas phase, we officially announced to users that we are now adidas Runtastic. What matters is sticking with fitness goals with our guidance and enabling users to keep challenging themselves. We had a user activation called “Cheer me to Berlin” in the app, where we engaged users to get moving, and collect cheers for the chance to win an unforgettable trip to Berlin!ĭuring the we are athletes phase, we emphasized that anyone can be an athlete. We put together helpful tips and an overview of our current offers. In the we are active phase, we motivated users and tried to make it easier for them to start working out. The three phases were brought to life through user generated content and personal stories of our athletes. New training plans, inspiring videos, and blog posts were set up and executed in three phases: we are active, we are athletes, and we are adidas. We ran a huge campaign in September and October 2019 to accompany users on the Runtastic rebranding journey. Now our products show that we’re a proud part of the adidas family and stand out in a fresh teal complemented by adidas’ traditional black and white design for a fresh look. The newly named adidas Running and adidas Training apps connect directly with the adidas membership program for added motivation to stay active. To create the best running and training experience, we decided to narrow our focus to the two core apps: the Runtastic app evolved into the adidas Running app and the Runtastic Results app evolved into the adidas Training app. With the new adidas brand, we could reach more people worldwide and get them to become more active. By doing that, we could increase individual motivation as well as global motivation. Connecting and empowering athletes around the world with apps that reward runners and athletes with exclusive perks for being active was one of our goals.
By bringing the Runtastic and adidas brands closer together we could offer a great, seamless user experience.īy refreshing the brand with a new look and feel, our relationship with adidas was made more prominent. The Runtastic brand evolved into the adidas Runtastic brand. We wanted to create the best running and training experience by merging our combined areas of expertise. At Runtastic, we are as dynamic as people’s fitness journey, which is why we made a change: to strengthen our existing relationship with adidas. We have been running and training with our users for almost ten years.
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